Core Story

YOUR CORE STORY

Nothing sells faster than the compelling story of your business.

If you’re suffering from sluggish sales or having trouble talking to prospective customers about your business — start here.  Below is a free resource to help you sell more — faster, by creating your company’s core story.

Why Core Stories Are Important

1. What is a core story?

2. It’s easier to talk about your business if you have a core story

3. An example of a company with the wrong story

Create Your Core Story

1. How to create your core story: Part 1

2. How to create your core story: Part 2

Tips and Examples

1. How advantages fit into the benefit discussion

2. Meaningful difference makes a big difference

3. 12 common reasons to believe

4. Core Story Example: Lead Generation Letter

Nothing will grow your business faster than having a solid core story. Call us if you’d like to work together to create the compelling story of your business!