Posts filed under: Get More New Clients

Ready, Aim, Aim, Aim, Aim….

This could be a longer post, but it’s not necessary. Here’s the punchline: Sell now! It honestly amazes me the number of companies and business leaders who seemingly have no sense of urgency. I know of one company who for the past...
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Anatomy of a bad sales letter: How not to make the sale

Yesterday’s mail brought me a wonderfully written, one page, six paragraph sales letter soliciting my donation to a local foundation.  It’s formatted nicely, is hand signed, and accompanies a professional looking donation card. I bet they don’t raise much money....
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Square pegs and round holes: A worthless sales proposition

Are you fixing a problem that isn’t watched, measured or monitored by your target market?  If so, you’re wasting your time and your offering will never sell. You can have the greatest, most feature rich offering in the world, but...
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So-called interruption marketing

An early morning conversation led to me think of this post. The point of that post is worth reminding us all — the problem with the problem with old calling is there is no problem. For all the talk against so-called interruption...
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Why your prospective customer won’t return your call or email

Here is one of the most common sales issues thwarting sales teams across all business sectors: “I know we can help them, but they won’t return my calls or email.” It’s frustrating — if you can’t get in, you can’t...
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Example of a worthless cold calling effort and the message that should have been conveyed

Over the past three weeks, I’ve received four phone calls and one email from a marketing automation company wanting to get me on the phone to discus their services. It wouldn’t be fair to mention their name, I don’t want...
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9 reasons a prospective customer can believe in you and your company

When you make an offer to a prospect, you have to give them something to believe in. This something is evidence in support of them realizing the benefit(s) of your offer. In other words, you have to convince your prospect...
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Leverage your greatest weaknesses to sell more — faster

No one knows your product or service like you do. No one knows more about how great it is. And no one knows more about its flaws. So, why not use all this insider information to your benefit? Especially information...
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Contact us, if you can find us

I visited three websites this morning with no contact information beyond a web form. All were companies supporting ecommerce. Incredible! How do you trust a company that doesn’t give you a telephone number, physical address, and a name of a...
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Copy Review: The most cost effective and timely way to improve underperforming copy

A few years ago I launched a copy review service — an experiment of sorts. I never promoted it much, but many people purchased it. For reasons I can’t explain, I took the link to the service down a couple...
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