Posts filed under: B2B Copywriting

Make the Most of Your Small Business Marketing Dollars

So, you don’t have a pile of money to brand and market your business? Neither do countless small businesses across the country. Small businesses have to make the most of every dollar spent to create a look-n-feel for their business and promote...
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When we’re all the same, there’s nothing different — that’s the rub

This morning I drove by an office building I hadn’t been inside for 10+ years. The last time I was there I met with a client — our last meeting. There weren’t any performance issues and the client was kind...
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Application notes are great sales tools, but they aren’t customer success stories

Customer success stories are great lead generation and sales tools, but they shouldn’t be confused with application notes. Application notes aren’t success stories. For sake of argument with some, I’ll yield to them being a cousin 🙂 Technology companies in...
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Why success stories are the best lead generation and sales tool of them all

Let me jump to the point of this post: customer success stories are the most powerful lead generation and sales tool you can own. I understand there are some who will read that and sincerely disagree, but I stand by that...
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Jim Logan, Copywriter

It’s obvious I’m a copywriter. But for many of my clients, it’s a weird kinda secret — I have two personas online 🙂 Many of my clients know me as a sales consultant providing coaching and traditional consulting services. Other...
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I’d like your thoughts on whether this type of copy strikes you as legitimate or a gimmick

This post is a quick follow-on to my earlier post on special, time-limited discounts. I looked over several of the emails I cited and a cursory Internet search — here is a collection of the reasons given for creating or extending...
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Another poor sales letter: How not to make the sale (Part II)

Click on the image to the right to reference my comments below. The image will open in another tab or window. ======= I recently received another unsolicited email from a company hoping to engage with me and my company regarding B2B services...
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EXAMPLE: An email invitation with a missing benefit

I recently received an email invitation to a virtual direct marketing conference. What’s so special about that? Nothing. And that’s the point of this post. The invitation told me I’d have the opportunity to schmooze with 2000+ peers from a...
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MISSED OPPORTUNITY: Example of a poor email campaign

I don’t talk about it much at all: I have a second career as a soccer coach and president of a local competitive club. Routinely, I receive solicitations from various vendors wanting our business in everything from photographer to uniform...
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10 tips to improve your B2B and B2G direct mail campaigns

Borrowing words from Potter Stewart and applying them to junk mail, it’s often hard to define, but I know it when I see it. So do you. Junk mail is worthless, often gimmicky, riddled with hype, pushy in its call...
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